Audience and Institution Practice Essay

To what extent is digital distribution vital to the media area you have studied?

Digital Distribution is vital to the film industry, especially in current times. In recent history, digital distribution has become increasingly important. At first, movie exhibition took place entirely in theaters, then VHS, BETA tapes and eventually DVD’s were available to rent or buy and movies played on cable TV channels. Then, digital services entered the industry and people could rent or buy movies and subscribe to streaming services that allowed them to view films without ever leaving their home. Now, movies are skipping theaters altogether because of the coronavirus pandemic.

Currently, the coronavirus has had a large influence on increasing the digital distribution of films, to a point where the industry almost entirely relies on it. For example, studios like Walt Disney Pictures, who have their own streaming service, are using synergy to capitalize on global theater closures. Disney had a movie, Onward, scheduled to be released in movie theaters, but instead of delaying the release of the movie, they released it digitally. Disney made the film free with a subscription to their streaming service, Disney plus, and made it available to rent or buy on other streaming services. While this film was successful, it may have been even more successful if it was released in theaters. According to Box Office Mojo, Onward made around $61,500,000 while The Angry Birds Movie, which was released in movie theaters made about $106,000,000 domestically. From personal experience, I can say that I have a subscription to ‘Disney Plus’ and I watched Onward without any surcharges, meaning Disney did not make any additional profit from me.

Beauty and the Beast, released in 2017, made almost 1.3 billion dollars worldwide and some of those earnings can be attributed to digital distribution. Beauty and the Beast was released on Digital HD almost 3 months after it was released in theaters. The movie was also released onto ‘Netflix’, but taken off quickly, because Disney decided not to renew their contract. Disney made this decision because at that time they were brewing ‘Disney plus’ and wanted to keep the film ‘in-house’. Guardians of the Galaxy Vol 2, made a lot of profits digitally as well. For example, while the movie was available to buy on DVD and Blu-ray on August 22, 2017, you could buy the movie on Amazon Video and iTunes on August 8. The film was released digitally first, because it is much more popular to buy movies from home instead of on a DVD. Now, the movie is available to buy or rent on many different services and is available with a subscription to Hulu, showing that digital distribution is still making Guardians of the Galaxy Vol 2 profitable even three years after the movie was released.

            Overall, digital distribution is vital to the film industry. Before the pandemic, digital sales had shown their worth through popularity and profits. Not only do many production studios rely on digital sales to make their movie successful, but now many rely almost entirely on digital sales. Although only releasing a film digitally may not be as profitable as also releasing it in movie theaters, it may be a better alternative to delaying the release for an uncertain amount of time. In conclusion, the film industry is always evolving and digital distribution is critical to the industry’s future.

24 Extract Essay

            The theme of the extract from “24” is about compromise. In the extract characters, Jack and Nina both want to stop a bomb. But since they have different motives they don’t trust each other and spend their time arguing. Jack, who has a deep hatred towards Nina, holds the power in this situation because Nina appears to be incarcerated. He ends up using his power against Nina to try to get information from her, instead of working with her to reach an achievable compromise.

            The first scene begins with a fade-in. You see a questioning room with a girl, Nina, she is tied to a chair when a man, Jack, enters. The location, the questioning room, shows that Nina is Incarcerated and Jack holds power over her. Once the two of them are in the room there is a cutaway to the clock on the wall. The zoom on the ticking clock represents a shortage of time to stop the bomb. Jack slides a piece of paper to Nina, making a sound. The diegetic sound draws attention to the paper, making it seem important, which it is because it is from the president. As the extract continues, Jack and Nina begin to talk. As the two converse, there are many close-ups of their faces and a shot reverse shot. The close-ups show Jack and Nina’s emotions and the shot reverse shot is used to show the two arguing instead of compromising. Next, there is some cross-cutting to show people who are outside of the room watching what is happening inside through a surveillance TV. The prop sends the message that the conversation inside of the room is important.

            Throughout the extract there is a score. The score consists of an intense sound, that displays the tension between Jack and Nina. This sound is played at a higher volume when Jack chokes Nina to try to get her to give him information. The people watching what is happening inside the room from a TV start to run to the room. There is a split screen of the people running to the room and of inside of the room, showing that Jack abused his power. Once the people arrive Jack stops choking Nina and there is a pan of him leaving the room. To end, the extract there is a fade-out.

            Overall, the director’s vision for this extract is to show that the tension between Nina and Jack is preventing them from reaching a compromise. Although the conversation began civilized it quickly escalated, making it apparent that the two have a past. Whatever this past may be, it is hindering their ability to work together and reach a compromise. Jack and Nina’s unresolved issue has built more suspense about if the bomb will be stopped.

Seized Creative Critical Reflection.. a long process

    Attached Below is my final creative critical reflection, or CCR on my group and I's film opening, Seized. I formatted my CCR as a talk show, where my mother was the host. The 13 minute interview begins with an Introduction to the Talk Show. I created this to serve as a modified version of a title sequence. Because it was modified, it did not include some important roles like producer and editor, instead it just said the talk show title, host and guest star. Next, we have the host ask the guest star (me) a series of questions about my film. I split up the four CCR questions into 5 clips, then edited them all together. Once the questions are answered, the two minute clip of my movie plays. As the movie is playing at certain parts it stops and you see me talking and referencing questions I had previously answered but now the viewers could see what I was talking about. I think this was a unique way to include visuals from my movie so that the viewer can understand my responses in full depth. After the clip is over you see the talk show again and the host and I give our final statements.
     I used the dissolve transition for all of my transitions because I wanted to keep consistency. I also incorporated some sound, like when I am talking about the Intense music in my film you can hear it playing in the background. As for the actual production and editing of my CCR it was very difficult. Since I had to do this project entirely at home because my school is closed I had a few issues. The largest issue was with my wifi connection. I needed wifi to send clips taken on my phone to my computer. I have wifi, but the connection is not always the best which proved to be very hard to work with. For example, in order to get the CCR onto blogger I need to put it in a google slides presentation and then embed the presentation into blogger. I could not get the CCR onto the google slide because I didn't have a good enough connection. Instead I uploaded the video to youtube then put the link on here. The reason for this long uploading time was a combination of the long length of the video and unstable internet connection. Overall, my CCR is creative but still has order and is a great representation of my group and I's creation process of our movie opening for Seized.

Final Project: Seized

     At last the movie opening you have been waiting to see... it's seized. While this movie beginning could of been better if my group and I were not restricted by social distancing orders and the Coronavirus, I am proud that we still pulled it together. Our movie is about the kidnapping of a boy. It begins with the boy walking down the street. He gets a text from his mom to come home so he starts to walk faster. He puts his headphones in as he keeps walking home. Next you here a phone call saying that "the target is in bound." Then a truck drives up behind the boy but he can't hear it because his headphones are in. The two kidnappers step out of the truck with a bat. They run up to the boy and knock him unconscious. They throw him into a truck and the next time you see him he is being tied up. When the boss comes in it is revealed that the kidnappers have taken the wrong kid. The rest of the movie goes on to show how the boy escapes the kidnappers and ends up saving the other boy who was supposed to be kidnapped. The first two minutes is where some action happens and it sets up the rest of the movie. The first two minutes would be a good sneak peak into the movie because it leave you wanting more. Attached is the first two minutes of the film. We had planned to reshoot some of the shots. For example, the scene where the kidnappers tie up the boy because it was very slow and we wanted his hands to be ties as well. Since we could not do this I sped up the tying scene so it looked better. We adapted to our environment and still finished our film opening, which is attached below.



  

The Music Video

     We thought that in order to give Cambridge the best sense of what we have been doing this year that we should show them our commercial, music video and movie opening. In this blog I will be showing you my music video. For this project I worked with just Roscoe, instead of our previous group of four. While working with just one person was much easier than working with a large group I liked our commercial better than our music video. Our music video is to the song, "My Girl." The idea of the music video was that a girl loses her dog. When they find each other they are happy and the chorus begins. At the end it shows a bunch of people happy with their dogs in the park. I thought this idea was very fun and cute. I think that we could of executed this project better, but I still liked the finished product. The music choice and unique idea to go with it makes our music video stand out.
     For this project we used an iPhone to film and iMovie to edit. This was much easier then using the school provided equipment. I could edit at home instead of being limited to the time I had in class. I also liked this better because it was easier to import the footage and work with it once it was in iMovie. For this film we didn't need many props, we just needed actors. We not only needed human actors but we needed dog actors. Luckily for us our friends were willing to donate their time, and their dogs. I think that the part in the end with many dogs helps to show that dogs bring joy to many people. Overall our music video was very playful and fun to watch. It is attached below so you can watch it.
   

Our Commercial!

     Due to the Coronavirus my group and I will not be able to complete the first two minutes of our movie to the best of our ability. Because all four of us are practicing social distancing we can't reshoot some of the shots that we would of liked to. Since our movie beginning is not the best it could be we have decided to show Cambridge our commercial through this blog. Our commercial is for nike shoes and is attached below. We had made this film as our first project of the year. For this project we used the schools hardware and software. We also did all the filming for this video at school. That is what sets this project apart from the rest. This project we did entirely in school. I had the same group for this video as I did fro the final project. In the video we go through three reasons why nike shoes are the best to buy. The first reason we ring up is that they are good for running and athletic activities. The second reason we bring up is that they are comfortable. The last thing we bring up is that they are stylish and colorful. We felt that showing many different reasons nike shoes are the best was the best way to appeal to a large audience. This project needed a lot of nike shoes to use as props. We used a total of 5 different pairs of shoes in this film. Overall, this was my favorite project. The filming process was fun and I liked the final product with the exception of a few sound issues. Overall, our first project turned out well for it being our first time using equipment and software we were unfamiliar to.

Filming Blog: Not Now, Not Ever?

     Today my blog will be a little bit different from what I usually blog about. I will be talking about the Coronavirus or COVID-19 and how it has affected our filming and editing progress. Our high school was canceled. It started on March 16 and will resume at the earliest, April 15. We had previously thought that only a few school days were being canceled. We did not take the virus that seriously and we continued to film. Now that the pandemic is becoming more widespread we do not know when or if we will film again. The good news is that we completed all of the necessary filming for our movie. We had planned to film more to make our movie the best it could be but do not know if filming will be a possibility. It will all depend on if the virus gets contained in our county and if our parents will allow us to meet in person. Some of us are already practicing social distancing and are only allowed to leave for important reasons. 

     If we do not see each other in the upcoming period of time we will be able to finish our project electronically. However, I would have to complete all of the editing. I would have to do this because I have the movie and editing software. No one else in my group has an apple computer so they cannot use iMovie. I hope that we do not have to do this, but I am prepared to finish the project if I have to. I may ask some of my group mates to do whatever they can to help. I might ask if they have ideas for some things or if they can find and convert music and sounds. Hopefully they will be cooperative and understand that I will have to do all of the editing and they should help with whatever they can. Most of the editing we have to do is editing in the shots we re-filmed and changing the music. All of this is manageable and I will be able to do it. Attached is a twitter post by Broward County Public Schools. 

Re-Shoot Blog: The New Alley...

     Yesterday, March 15, my group and I met to re-shoot. The first shot I did alone. In this shot I get a call and respond. I filmed this by setting up the camera. Once I finished this and Roscoe and Elijah showed up, I had them record the voice-over and edited it all in. Next when Zeke showed up with his truck, we redid all of the shots that include the truck, so his dad could leave after. We came upon the issue of the new alley during this. The alley we had used when we first filmed had been re-paved. There was really no way to fix this, we just tried to show the least amount of the ground as possible. Once we got these shots we told zeke’s dad that he could leave and we continued filming. 

     The next shot we filmed was the one where Zeke, the main character gets a text from his mom telling him that he needs to come home. We previously had this as a phone call, but decided that a text would be better. For this we just changed Roscoe’s contact to mom and sent a text messages. I filmed this by showing Zeke walking then, he pulls out his phone where he gets a text. I zoom into the text instead of an insert. Once we finished this shot we regrouped and made another plan to re-shot again. We would like to re-film the shot where Roscoe and Elijah tie up Zeke, if possible. We would also like to redo a few shots with the truck and maybe even all of the ones that show the alley, so we have consistency in our film. Overall our re-filming was a success. I have attached an image of the zoom of the text message to show what it looks like. 

Editing Blog: Titles Titles Titles

     Today March 12 and last class, March 10 my group and I continued to edit. For the first day one of my group-mates was given the job to do the titles. The titles were very difficult to add for him because he had never used the software before. Because he didn’t know how to move the titles, he put majority of the titles very large and in the middle of the screen. When I reviewed this I told him to move the titles so they didn’t cover the screen and so they did not all look the same. When he tried to edit them he accidentally made all of the shots black so the whole movie could not be seen on the screen. No one knew how to fix this and we all went in a little bit of a panic. But I looked it up and found that it was a typical technical issue and that our project was fine. Once I fixed it we had little time in class and my group mate tried to keep working on the titles but could just not figure out how to move the titles. We decided that next class we would let him do something else because we had not done much more editing then we had started with. 

     Today when we came into class, Roscoe and I began with the titles. I went through each title and moved them to areas of the screen where both the film and the title could be seen. I also moved some titles and edited the length of them. Once I finished with this I gave the computer to Roscoe. He made all of the fonts the same and most of them black. He had to make a few exceptions because our titles are black and are not always visible in dark backgrounds. Once he finished this we gave the computer to Elijah and Zeke to work more on the music and sound. We had all of our music in already but none of us were very happy with what we had and thought we could find better music. They found music in class today but it was hard because there is only a limited selection of music with no copyright. They changed one song, but we still have a lot of work to do with the sound. 

Editing Blog: Music!!

     In class on Friday, my group and I continued to edit. Our main focus was getting the titles finished and adding the music. Adding the titles was not hard, it just took a while because of one of my group members incompetence. I had to explain how to add the titles even though we both had the same amount of experience using iMovie. After that we began adding music. Elijah took the lead on this. He converted the sound so that we could add it to our movie. He added all of the sound. He also cut it to match the scenes. This was very helpful and helped make lots of progress on our project.

      Once we finished with the music and titles we decided to all watch our final product and make critiques. The major issue we observed was the drastic changes in music. The movie goes from suspenseful music to a cheery song that the kidnappers play when they are on their way to kidnap the lead character. We decided to take out the scene where the kidnappers turn on the radio, and instead just keep suspenseful music. There is another change in sound when the lead puts his ear buds in and music begins to play. I think that our song choice was poor and we could find a song that goes better with the theme of the movie. Next time we are editing and someone else is using the computer, I will look for a better song. The other critique our group agreed was that the titles could be adjusted so they are more legible. We have designated that job to Zeke for the next time we edit because he has been the main person to work on the titles with me.  I have added a photo of the computer screen with the sound added so you can see what it looks like with the sound track.

Peer Review Blog: Not today!

     On March 3rd my class was planned to begin peer reviewing. However, this was not the case for my group. First, we got into class and found out that we were reviewing group 20. The only issue is, that there was no group 20. Once we found a person that was not on the list, we came to the conclusion that she was group 20. But she said that she did not bring her project. So, we had no one to peer review. Then we looked on the list and found that a one person group was supposed to peer review us. He was absent in class so he was unable to review our project. Our group was upset that we could not peer review someone else's because we wanted to see what it was like.
     Since we did not have to peer review, we continued to edit. We spent a lot of our time attempting to move the iMovie that we started on my phone, to my computer. We could not figure this out so we had to restart on my computer. We had to do this because the computer version of iMovie allows you to do more things. For the rest of the class period, my group and I did all of the edits we had done previously, but this time, on a computer. We did this by splitting up the work, in a similar way as last time. Now that all of this has been done, we hope that someone will still peer review us. We are looking forward to the feedback. It will be a great help when we are reshooting and reediting. Attached is a photo of me working on our iMove, on a computer.

Editing Blog: So Many Clips!

     Today my group and I took our first steps towards editing our music video. I went through all of the shots we took and choose which ones were the best. There was a lot of shots so this took a good bit of time. I had some help from my group mates, Roscoe and Elijah but this was really a one person job. Next Roscoe put all of the clips into iMovie, the editing software we will be using to create our project. Roscoe did not cut anything, he just put all the videos in order and added the dissolve transition to all of them. This helped so we could see our time and what we need to remove, add or change. This leads into our next part. Roscoe and I went through the shots and chose which shots should be filmed again or even completely removed. Our time with all of the shots together came out to be about 2 minutes and 30 seconds. This is ideal because that gives us room to cut and take out some shots. When Roscoe and I were evaluating our shots we discovered a few imperfections. One example was a scene of a cell phone ringing. We made this shot way to short so we will need to retake it. Another example is a tracking shot of the main character walking. This shot was very shaky and will need to be filmed again. The only other main issue was that there were too many shots of the lead just walking and not doing anything else. Once we reshoot we will be able to see what time our movie is at and cut however much we need to. This will not only give us the perfect time but it will make our opening two minutes more interesting. Altogether, today was very productive and this Friday we plan to dive into our editing by adding our titles and cutting our clips. Attached is an image of Roscoe deleting an unwanted shot.

Filming Blog: All Tied Up

     Last Saturday, 2/22 my group and I began our filming process. We recorded all of our footage, but there will definitely need to be some re-filming. We began our process with the first 30 seconds of our movie. We filmed the lead character walking home and a truck following him. This is where most of the titles will be added. For the next scene we went in a dark room so we had no lighting. In this scene the kidnappers call their boss and say everything is going smoothly. The light from the phone is the only light in the shot to make a more mysterious feeling. Next we filmed the lead character getting kidnapped and thrown into a truck. This part was hard to film because we had to make it look like the kidnappers hit the lead with a bat and the lead had to pretend to be unconscious. We successfully completed this shot safely by stopping the shot right before the bat was supposed to hit the main character's head. For the next scene the kidnappers must tie up the lead character. This part was the most difficult to film because of the lighting. We had to tape sheets over the windows to get the perfect lighting. Another problem was that the kidnappers had a hard time tying up the main character. They couldn't work together, and at one point one of them was untying what the other had already tied. Once they finally, correctly tied up the character we went on to the next scene. In this scene the boss enters and asks to see the boy. To her surprise she finds out the kidnapper got the wrong kid. This scene was easy to film because it was the same as the last scene but a new character enters.

     

Filming Blog: In Boston?

     My group and I have yet to begin filming because two of our members, Zeke and Elijah, are in Boston. They had a debate field trip at Harvard University. They left on February 13 and returned on February 19. This has made it impossible to film because Zeke is the main character in our film. Since they were not in town our group decided to do the majority of our filming this weekend, the 22nd and 23rd. This weekend is ideal because none of us have any tournaments or other activities planned. We plan to utilize both days to film and will be ready to edit when we get back in class the next week. The location, my house and neighborhood, have no restrictions as to when we can film there. The only factor that has an effect on when we film is the time of day and lighting. We want a dusk lighting so our filming will take place in the evening.

     The field trip that my group mates are on has been a huge inconvenience to me and Roscoe. They left on the morning of the 13th, so Roscoe and I had to work with them on the Storyboard through technology. This was very hard because only on person could write on the actual storyboard. Last weekend was a long weekend. It would of been an great time to film if everyone was here. Roscoe and I have overcome this issue by planning our filming weekend very carefully so we are the most efficient we can be. All we ask of Zeke and Elijah is to follow our plan, which they have been reluctant to do in the past. Hopefully they will not have to many adjustments to make to our plan because we have worked hard to make our filming process as easy as possible. Attached is an image of Zeke and Elijah in Boston. We hope that this weekend all of our filming will go smoothly.

Planning Blog: Storyboard

     Moving forward to this step in our experience of making a film, it was time for us as a group to come together and really visualize the entirety of it and everything that will be included. This story board that we've made has come together with all of us putting in work. We all had the same vision at the beginning when deciding on this topic, but now that we needed to think of the extremes and every detail put into it, it was much harder for us to agree. After many disagreements, we finally made a story board that we can all agree is perfect and high grade work. In this story board, we've drawn the exact layout of the film and how it's going to go down in terms of looks. The descriptions under each picture tell us the more extreme details including whats going on in the scene, camera angles, camera movements, and what titles will go where. The drawing and descriptions were not perfect, but they're more than enough to give us a sort of guideline when we actually start to film. We plan to follow the storyboard exactly as written but if it doesn't turn out that way, we will make a few adjustments. Being that this is only the blueprint of the film, it's okay for us to stray away a little if we have to or if we have a better idea. We are now just a few days away from picking up a camera and starting our first scenes to this project.      

Planning Blog: Title Design

     Today, our group finished working on how the titles will be. We decided again to use google slides to create our presentation. It has benefited us in many ways because with its various capabilities. We decided on our titles by watching many titles on artofthetitle.com and seeing how they work. This helped a lot because it gave us a rough draft of how ours is supposed to look. While working on how the titles would look we came across a problem. The problem was whether we should just randomly put the titles on the screen or let them fade on when something happens. Paige and Roscoe thought the random idea was better because it would be easier to do, but Zeke and I thought that the other way was more visually appealing and fit the genre more. Eventually, we decided on putting the titles on the screen as something happens because it would fit the thriller theme we were looking for more. Besides that, we feel like the titles will come out great and we are glad we came to an agreement.

Planning Blog: Location, Participants, Health and Schedule

     Today, our group completed our schedule and decided on our locations, participants and a health and safety plan. We used a google slides presentation because we believe it is the best way to put all of these important things together. Google slides is a good way to put together many different elements of our film and to add photos. We decided on our locations based on proximity and environment. There was an issue amongst our group about where to film. The issue arose because the group was divided as to whether a more populated area was better or worse. In the end our group came to the conclusion that a less populated area was better and if necessary we will get extras. We had no disagreements about the participants because we have enough with just us and can use any more volunteers that wish to participate. Our safety and health plan was also easy to create because we all agree that safety is our top priority. Overall we have completed our schedule and decided on other important details to make our film the best possible.

Planning Blog: Sound Scripts

     In this blog, we'll be going over what we will actually say as actors in this film. There won't be a lot of dialogue because the only time the main character reacts with people is when he is hit upside his head and thrown into the back of the car. There will be however some dialogue between the antagonists of the film before they plan to execute their task of taking the boy. We plan on having these kidnappers communicate through phone call to their colleagues before the next scene takes place. Also in the vehicle we are using there will be some short speaking here and there. In this blog, we will be including the short google slide show of what exactly will be said. In each slide, we have a new time someone speaks either the main character or the kidnappers. The speech will be short and not have much elaboration at all. It will also be specified whether the conversation is in person or through cell phone. When we start to film, we plan on following this script to the exact so the last minute changes isn't something we need to necessarily worry about. If forever reason we are forced to make a slight change to the dialogue, we will do so. This dialogue should be one of the last pieces towards starting the filming of this clip.
 

Planning Blog: Shooting Scripts

     Today we finally got to write our shooting script, which is one of the most important parts of the planing stage. We finally got to flesh out our ideas for our movie and really figure out what's going to happen in each scene. Even though we were excited on the idea side, it was hard to fit every single idea in and what direction should we take some scenes in. We all had some different takes on what the story should be and how it was presented. some of us wanted toe interrogation scene, whit is at the end of the shooting script to be at the beginning, while others didn't want that at all. As a group we decided on our final shooting script, not as one of our group members ideas, we decided to make a compromise between all of us. We think that all of the ideas that we implemented work smoothly and that balance each other out. The plot that we created, is very interesting to all of us and is pretty good. We have a lot of intriguing details that we would like to add to this shooting script, but were on a time limit. All in all we all think that we made a good shooting script.

Title Research: Godzilla

Our last title sequence is from the movie Godzilla. It can be found on artofthetitles.com.

1.  How many titles are displayed during the opening sequences to the film?

Thirty titles were shown in the opening title sequence. Some titles had multiple names but most had one name.

2. What images are prioritized in the opening sequence? 

 Many images are prioritized in the opening sequence. Ancient newspapers for the names/titles, many different ancient photos of animals, and many old fashioned videos that look from back in the day.

3. What connotations do the images carry?

The images create a sense of mystery. Since Godzilla is a pretty old story, these images also give a sense of suspense and gives a small backstory in ways.

4. How is genre reinforced through symbolic and technical codes from outset?

The titles in this sequence are brought slow and introduced through newspaper lines which bring the feel of suspense, and in turn, bring shows the theme of a thriller.

5. How does the film establish an enigma from the outset?

The film establishes an enigma because of the pictures in the back of ancient animals. It brings mystery because you don't know what these animals signify or mean. Everything seems very ominous.

6. What strategies are used to ensure the film appeals to its target audience?

The strategies used are the slow pacing and pictures in the background. Like before, the titles bring suspense, and suspense draws in audiences to a good thriller movie. This keeps the viewer from being bored and being engaged even at the beginning of the movie.

7. How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.

In this title sequence, the technology has been used well. The many jump cuts between background pictures and video clips are used extremely effectively. However, there was no camera angles or shots used because the title sequence was computer-generated. But besides that, the background music was ominous but loud at the same time which was perfect for build-up. The titles were also shown effectively with the newspaper idea which required good editing.

Title Research: Split

Our third title sequence came from artofthetitle.com. It is from the movie Split released by universal studios.

1. How many titles are shown during the opening sequence?

There are 23 titles shown during the opening sequences. All of the slides show one title besides one slide that shows two titles.

2.What images are Prioritized during the opening sequence?

In the title sequences clips of the main protagonist asleep are mostly shown. Also small glimpses of the basement are shown too.

3.What connotations do the images carry?

The multiple titles in the sequences, jitters around a little to show the movies uneasy feeling.

4. How is genre reinforced through symbolic and technical codes from the outset?

The genre is reinforced through symbolic and technical codes from the outset by how the characters are displayed by the short scenes we get to see. In the scenes with the main protagonist and villain being just a little blurry for the protagonist and completely blurred for the villain, giving a disturbing and foreboding feeling which generally starts of most thriller.

5. How does the film establish an enigma from the outset?

The film establishes and enigma from the outset by basically having of its shots being very puzzling.

for first time viewers you don't know who these characters and why are they in this area being carried and being put on a bed. Everything feels like something's wrong but you don't know what.

6. What strategies are used to ensure the film appeals to its target audience?

The main strategy that the film used to ensure it appealed to its target audience is to show what type of genre it is. With the unsettling feeling some of the shots gave, a viewer can easily tell that this movie is not meant for a child audience and should probably taken serious. With all of the conventions it follows a viewer can easily tell that its a thriller movie, and if it fits their taste of movie genre.

7. How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.

In this title sequence, technology has been used effectively. All of the jump cuts that were edited together were perfect, with just the right amount of time. The camera angles were also fantastic with showing enough to know what's kind of happening but not showing some stuff to keep you still questioning. To continue with, and probably the best part, the editing was super cool and deep because behind the slides during the transitions you can see the same slide from before 24 times symbolizing the 24 personalities of the main villain.

Title Research: State of The Union

The next title sequence my group and I decided to research is State Of The Union. It can be found on the website worldoftitles.com

1. How many titles are displayed during the opening sequences to the film?

In this title sequence, I counted a total of 20 titles that included the name of the movie, and anyone who contributed to the making of the movie. Some titles were played out longer than others because they were either more important or more significant. Either way, everyone was included in the title sequence.

2. What images are prioritized in the opening sequence?

Most of the images in this opening sequence were animated objects that relate to the movies overall theme and feel. Objects like barbed wire, and bullets were displayed being that the movie is an action/thriller. There was one scene that was pulled straight out of the movie which was the very opening scene when Ice Cube was seen walking into prison escorted by two guards.

3. What connotation do the images carry?

The images give a feeling of action and at the same time suspense. The dangerous weapons and sharp items come together to give us the idea that this film is going to involve a lot of action and thrill. They are well put together to give the viewers the emotions to match the film.

4. How is genre reinforced through symbolic and technical codes from outset?

The titles in this sequence are all introduced very rapidly and it really pops with ominous colors. The background in turn also helps to give this thrill like emotion because it is dark with touches of red and chrome with pictures of dangerous items or remote atmospheres. The build of the score can be found constructed the same in a lot of other thriller movies so we as the audience can tell it will b a thriller as well.

5. How does the film develop an enigma from the outset?

The first scene of this sequence shows a man in handcuffs being escorted by police officers in what looks like a secure facility while at the same time giving a devious looking face. With this said, the audience are all sharing the same thoughts of why the man is in this trouble and what is he planning on doing with this look on his face. The sequence then jumps straight into showing the titles leaving us with only ideas and theories.

6. What strategies are used to ensure the film appeals to its target audience?

Someone who plans on watching the movie probably already knows the genre and what they've gotten themselves into before watching it. Being that the title sequence is one of the first parts of the movie that the viewers will see, it has to compliment the emotions that's trying to be given off in the movie. A slow moving vibrant color title sequence is not what the audience will be expecting out of a thriller movie. This title sequence compliments the movie well with its fast paced music, dark colors, and popping names throughout.

7. How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.
Most of the clips in this title sequence were computer made so camera angles and shots did not play a huge factor. The one scene from the movie that we did see was a medium close up shot of the men in the prison that turned to an over the shoulder shot. Transitions did play a huge factor in the making of this sequence as they were all different but were relative to the theme of the movie. They were very swift and quick to get our heart pumping. The editing involved included lots of moving pictures and titles as well. Overall, it was a simply made title sequence but effective one.

Title Research: Venom

The first title sequence that my group and I decided to research is Venom. It can be found on the website artofthetitles.com.

1. How many titles are displayed during the opening sequences to the film?
Twenty three titles were shown in the title sequence of Venom. Each title includes at least one name. Some titles have have multiple names, like the producers.

2. What images are prioritized in the opening sequence?
In the opening sequence there is a shot of a city street to start off the movie. The rest of the title sequence is just of ink blots that move and look like there is a monster in them.

3.What connotations do the images carry?
The images carry a scary theme and a sense of confusion. This makes you think the movie is going to be very interesting to watch and keep you on the edge of your seat.

4. How is genre reinforced through symbolic and technical codes from outset?
All of the titles and images after the first city shot is in black and white with a few parts that are red. This creates a thriller like atmosphere. The score is similar to many other thriller movie scores so you know the movie is going to be a thriller as well.

5. How does the film establish an enigma from the outset?
The film gives very little information in the beginning, it only gives you a sense of what the movie will be like, in this case sci-fi. However, the title sequence does not tell you anything about the plot of the movie.

6. What strategies are used to ensure the film appeals to its target audience?
The target audience likes sci-fi things and constant action, they do not want to be bored. This title sequence is perfect for them. All of the moving parts keeps your attention and the monster like figures in the background brings in a sci-fi aspect.

7. How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.
Technology was not only used effectively in this title sequence but it was used exclusively. The title sequence was entirely computer generated so camera angles were not a huge factor. Different editing techniques along with transitions brought together the sequence. The use of the same transitions for each title made the sequence flow well and everything looked in place. The use of editing to make ink blots move and monsters appear in them was the focus point of the title sequence.

Title Research: Watch The Titles

     While starting our research towards title sequences, my group and I used a website called https://www.watchthetitles.com. At first we were searching up "movie title sequences" and this proved very ineffective and slow. Then we came by this website. This source proved to be very useful once we learned that it carries a wide variety of short title sequences that we have access to. We also like this source because its extremely easy to find title sequences in our genre.  Starting this research topic, I didn't really understand what a title sequence was until I watched a few of these clips and got a better idea. There was an endless amount for all kinds of movies that we can watch. We need to stick to thriller movies which shouldn't be a problem being that there's dozens for this genre. After watching a few of these clips, we saw some repetition between them. We noticed that the ways the names were presented, or what kind of music played complimented what genre the movie is about. We were able to figure out the genre before even knowing the movie. Another thing about this website is its wide variety. This website has title sequences of TV shows, movies, and even Video games. Even though we can only research movie title sequences; its still a very great tool to use. This will benefit us in doing our final task.

Title Research: Art of The Title

     My group and I are researching the website, www.artofthetitle.com to get some background information. This way we can learn more about titles in the beginning of films so we can make our titles the best possible. The website includes many different movie title sequences so you can see examples of different styles and genres. There are also many different designers and studios to show how personal taste effects title sequence styles. Information about different designers and studios is provided so you have background information about each one. The icon for each studio is shown so you can recognize who they are if you see them in a movie. The designer's past and current studios are shown so you can make connections between designers and studios. Also on this website they have the top ten Title sequences of the year. These are great titles to study, because they are always good to base the rough draft off of another title sequence. Each sequence is different form the next on the list showing different types off executions of a title sequence off of. All of these sequences have a unique spin on what a title sequences is and we hope that us as a group can replicate that but with our own charm. With all of these different sequences, there is a handful of great thriller movie title sequences on the website that we can use to study and help shape our own for our movie. My group mates and I didn’t really know what a title sequence was before we learned about it form this website. We didn’t know how intricate it is and how much it sets up the theme in a movie. This website is a great tool and a source for us to help make our movie the best it can be.

Genre Movie Research: The Call

One of the films my group and I decided to research was The Call which came out in 2013 and is a Crime/Thriller:

Cams- The camera angles, movements, and shots includes: The establishing shot to start off the movie, arial shots to give the view of the helicopters, tracking shots to track the kidnappers car, the trunk shot when the kidnapper tries to talk to the girl, The two shots to show cops talking, and many close ups. 

Editing- The editing in this movie includes: Many Jump cuts, cross cutting, cutaways, graphic matches, eye-line matches, many shot reverse shots and reaction shots.

Sound- The sound in this movie includes: Eerie and suspenseful music, diegetic sound like dialogue, non diegetic sound, ambient sound and a couple sound bridges.

Elements- The elements include: A lot of suspense and tension in scenes with a good good plot. Used a lot of fast motion scenes and had fast pacing.

What I liked- I enjoyed the fast pacing and the intense plot points and ending. Another thing I liked was how the main character Jordan had an emotional connection to the kidnapped girl.

What I didn't like- Theres not much I didn’t like. I think it was a really solid watch. But pretty much the only thing I didn’t like was the repeated extreme close ups, it was just too much and weird.

The C.L.A.M.P.S in this movie include:

•Costumes includes- Since half of the movie took place in a police station, most of the people wore uniform for the operator desk and police uniforms. The kidnapped girl wore regular attire and the kidnapper wore regular attire too.

•The lighting includes- Natural lighting in many scenes like the mall, Dark lighting in the trunk and the basement, and bright lighting in the hive.

•The actors include- Halle Berry as the main character/operator, Abigail Breslin as the girl who gets kidnapped, and Michael Eklund as the kidnapper. There were many other actors like Morris Chestnut who played the cops.

•The makeup includes- Regular day to day make up, fake blood, fake bruises, and make up to make someone look dead.

•Some important props include- Guns, police, shovels, paint buckets, phone, flashlight and tools.

•The settings include- The police station to show where the call took place, the original kidnapped girl house, the mall, the freeway and the basement where the ending takes place.

Genre Movie Research: IT Chapter Two

One of the films my group and I decided to research was IT Chapter Two which came out in 2019 and is a Thriller/Mystery:

Cams- The camera angles, movements, and shots in this film were put together in order to fill a sense of fear of thrill into the viewers eyes. After watching this movie, some of the camera angles I noticed to appear more frequently then others include Eye levels, low angle, and the extreme close up. All of the angles listed were used to make the monsters in the movie look a certain way. Either bigger, smaller, or like it's right in front of you. The camera movements in this seemed to all be very repetitive. I saw zooms, tilts, and a few dolly's. For the camera shots. medium close ups, long shots, and aerial shots were all used.

Editing- Being that this movies story was dated 27 years after the first one, multiple flashbacks and inserts were used to remember the characters past selves. Cross cutting was also used a lot when each character was going through something eventful at different places but at the same time. All the edits came together when focusing on each character then and now.

Sound- Throughout the entire movie, sounds were used to create suspense and thrill in order to keep the viewer engaged. When the movie pace was slow and calm, the music matched. It was the same way for when the movie got more intense. The only time I noticed that there was no sound at all was right before something would jump out at you. Right after the jump, the thrilling music would start right back up again.

Elements- All thriller/horror movies are built around what mood they want to give a viewer. Usually feelings of suspense and fear are aimed for when putting together movies like these. They keep the watchers engaged at all times and there usually aren't a lot of dull moments. Sounds, costumes, good acting, etc come together to get to this emotional target within viewers.

What I liked- In this movie, I noticed that it was very rare when dull or slow moments would take place. I really enjoyed the fast pace action throughout the kept me engaged and interested the entire time. The acting and story line was very good and it had me scared.

What I didn't like- While the story was good, I feel that some of the scenes in this movie were all over the place and really random. I understand the reasoning behind the stranger things in the film but it's almost like they were to strange. Almost laughable.

C.L.A.M.P.S in the movie

Costumes- The costumes of some of the characters and monsters really made up this film. They were well put together and looked really realistic. The protagonists of the movie wore normal clothes that wore as the fight went on. All the antagonists costumes like I said were very realistic and made them play their intended character very well. Depending on which monster, some wore clothing that made them seem very old and dead while others were worn to make their makeup pop. The main antagonist wore a clown suit being that he is a clown.

Lighting- Depending on where the scene was taking place, the lighting varied. In places like the caves and tunnels, the lighting was very dark but just light enough too see the characters. In other parts, there was no light at all like right before something was going to jump out at us. Flashing lights were also used during the main battle between the protagonists and antagonists.

Acting- The acting was very dramatic and gave viewers the idea that they were generally scared for their lives or extremely angry. Jay Ryan, Stephen King, and Andy Bean were only just some of the actors that made this film great.

Makeup- Makeup was used frequently during the film to make a character look a certain way or give them a certain feature. Being that this was a horror film, blood was used on the regular either on the character or other places. A lot of makeup was used on the monsters making them look dead, like a clown, or even just scary. Some of the main actors used makeup as well in order to make them look, bruised, cut, or burned.

Props- Props were very big in this movie because there really wasn't a scene without them. Some of the props were weapons or body parts and other random objects used for scenery or as part of the story. Some examples I saw include, books, arms, fireplace tools, boulders, and so much more. Most of them served a specific purpose either for the characters or just for the films story.

Setting- There were multiple settings for this film that all played an important role. They all were part of building the story that the characters go through before the end. The movie started in a fair, then in different towns, libraries, offices, dark caves, and scary houses. They all played a specific part of giving the characters a specific location that matched the story of the movie.

Genre Movie Research: A Quiet Place

One of the films we choose to research was A Quiet Place, released in 2018 and is a Drama/Thriller:

Cams- The camera angles, movements, and shots included: some tracking shots, zooms, close-ups, long shots, and an exposition shot.

Editing- The editing in this movie included: jump-cuts, action matches, graphic matches, eye line matches, and a fade in and fade out.

Sound- The sound in this movie included: enhanced footsteps and leaves getting crunched, every sound is very noticeable.

Elements- The elements included: a lot of suspense and tension in scenes with the characters arguing and many life and death situations.

What I liked- in the short 90 minutes the connections you feel between the characters and the tension in some scenes is great.

What I didn't like- The movie was to short and by the end of the movie I thought it would be the beginning.

The C.L.A.M.P.S in this movie include:

•Costumes include: Normal post apoplectic costumes which they where survival clothes fit for the woods.

•The lighting includes: Natural lighting in many scenes using prop lanterns as a light source during the night so it feels more post apocalyptic.

•The acting included: Big actors like John Krasinski, Emily Blunt, Millicent Simmonds, and Noah Jupe.

•The makeup includes: Not that much because its post apoplectic so nobody got time to put makeup on but characters have some dirt and grime on them.

•The props include: a shotgun, a hearing aid, and a very important toy space ship.

•The settings includes: A abandoned supermarket, a farm, a barn, and a forest.

Genre Movie Research: A Simple Favor

One of the films my group and I decided to research was A Simple Favor which came out in 2018 and is a Drama/Thriller:

Cams- The camera angles, movements, and shots included: lots of tilts that showed the characters after big events. There was also lots of tracking shots and one aerial shot that was very dramatic. 

Editing- The editing in this movie included: Many inserts of the main character’s youtube channel as well as lots of cross-cutting and flashbacks. 

Sound- The sound in this movie included: Suspicious and suspenseful music. At the introduction of the antagonist the music gave hints towards who the ‘bad guy’ was. 

Elements- The elements include: A lot of suspense and tension in scenes with many plot twists at the ending.

What I liked- I enjoyed the complex ending and the character development of one of the lead characters, Stephanie.

What I didn't like- The beginning of the film developed slowly but at the end everything moved so fast it was hard to comprehend all of the important details at once. 

The C.L.A.M.P.S in this movie include:

•Costumes included: The two main characters costumes were opposite in the beginning, one wore brightly colored clothes making her seem very cheery. But the other character was very elegant almost eerily elegant. By the end the first characters brightly colored clothes turned into a more sophisticated and neutrally colored outfit. 

•The lighting includes: Natural lighting in many scenes, in one scene, where a house is lit on fire the lighting is only the fire making everything look very realistic. 

•The acting included: lots of dramatic scenes and good acting inside of acting when the characters had to deceive each other. There was many big name actors as well like, Anna Kendrick and Blake Lively. 

•The makeup included: very similar style as the costumes. The suspicious seeming character had darker music while the cheery one often wore bright colors. 

•Some important props included: a fake gun, a real gun, a nanny cam and a wrench. 

•The settings included: a rainy setting to start off the movie followed by a homey house and a very clean, pristine and elegant house.

Genre Research: Decision Day

     After lots of research about genres, action, thriller and horror. We decided as a group to make our kidnapping pitch into a thriller film. Not only does a thriller genre go best with our pitch but the resources are easiest to access. In a horror film weapons are utilized and realistic looking fake weapons can be very hard to find. Action films also usually require large sets which is not possible for the time and budget that we have. Thriller films often have kidnappings because they are very suspenseful especially when the victim escapes. Our film will include a very suspenseful kidnapping and escape(s) making thriller the best genre for us.

Genre Research: The Horror, The Thrills!

     For this blog we have to pick two more genres to research, we picked thriller and horror. For thriller there are many common themes. Many films themes include: mystery, crime and revenge. For the C.A.M.S. Many camera angles include birds eye views for a way to look down upon something and dutch angles to show suspense. Camera shots, such as Close ups show characters reactions, shot/reverse shots to show consequences, extreme close ups to emphasize objects and long shots to show the atmosphere. For movements, they’re usually be pans, or zooms that show a character, and a lot of tracking shots in a chase. For C.L.A.M.P.S, The costumes, they can be as basic as normal clothing, or regular work clothes like a doctor gown. The lighting can be very dark or really bright to add suspense. The actors vary from very famous to not that known. The makeup is usually basic because its normally regular people being acted. For props it can be anything from a gun to a pencil, there are an immense amounts of props in thrillers because they are either used to move the story along or just a simple everyday object. For setting it can be anything from a store to an airplane.

     For sound it’s mostly diegetic like dialogue or intense background music to build tension. For the elements, there has to be a good story. Without a good story the movie will flop. With a good thriller there also needs to have some sort of suspense. A viewer can't really get anything out of a thriller if there is no suspense. Suspense brings tension, and tension keeps the viewer at the edge of their seats at all times. Another thing that helps the plot is the actors, without good actors the story will just feel rushed or simple in ways. Those two things makes up a good thriller. Some ways a thriller can be bad is, if it’s rushed or drawn out. A lot of thriller movies are a little too drawn out or too rushed and have a very shallow scripts, were it makes the movie uneventful and dry, making the movie almost funny. Besides some of the damp plots, We really think that the the thriller genre holds up well.

     For our second genre to research, we chose horror. There are a lot of twisted and unusual camera angle in horror films. Many films use low angles to show how terrifying the villain is or a Dutch angle to intense the unusual feel of a scene. For the camera shots, topically the use Close ups for the characters reactions, and tracking shots for the escape/chasing scenes. For movements, they can be usually be pans, or zooms that face a character, which make the camera shot into a close up. For C.L.A.M.P.S, the costumes, they can be as basic as normal clothing, and as intricate as a detailed monster costume. The lighting can be very  dark at times to increase the scare factor. The actors are all usually indie actors because horror films are mostly low budget films. The makeup is also as complex and important as the costumes because for the monster/villain, it can bring out the scariest parts of the actor. The props are usually murder weapons, which includes, knives, swords pistols, and other harmful objects. The settings are mostly in dark and scary areas which includes: forest, a haunted house, sewers, cemeteries and carnivals.

     To continue with, the sound usually contains, goose-bump giving noises that are very erie and other unearthly sounds. For the elements, there are two prominent ones. The first and more important element of a horror movie is suspense. A viewer can't really get scared of a film if  there is no suspense. suspense is what keeps the audience on the edge on their seat, keeping their attention making the movie interesting and not boring. for the next element of horror, it is what causes suspense, and it is mystery. Mystery causes suspense and it is the main drive of most horror movies. The unknown can be very terrifying, and most, or not if all movies use mystery as something for the viewer to be scared off. With all of these ideas together, us as a group really like horror movies. The simple and raw energy of fear can be really entertaining and something different compared to other types of emotions you get from other types of genre of film. Although we like horror films, they have some problems. A lot of horror movies are a little too corny and have a very shallow script, were it makes the movie not scary anymore, making it not even a horror movie more. Besides all of the corny horror movies, We really think that the horror genre is one of the best.

Genre Research: Action Genre Powerpoint

     A few assignments back, my team and I were assigned a project that had us make a power point in relation to a random genre. We were assigned the action genre which we felt pretty lucky to get. We felt that together we can make a good looking PowerPoint and get reliable information since the genre is so common. We made sure to include pictures throughout that came from well known action movies like Fast & Furious and John Wick. Another thing we did was watch a few short clips to get a sort of idea of an action film and what’s in it. Our Power Point focused on not only the genre itself, but also the different camera angles and movements used when making this sort of film. Clamps is an acronym that we stuck to which helped to organize our slides when talking about costumes, lighting, actors, make-up, props, and setting. This was very important because most action films have these things in common. Finally, we added in some slides that had more info on action films and it’s history. Our class is now referring back to this power point which proves its usefulness even past it’s due date.

This is my group and my power point about the genre action:

The Beginning of The Final Task

     Today we are going to begin our final task. But first I’m going to tell you a little bit more about myself. My name is Paige and I go to Fort Lauderdale High School. I am a freshman and we are more than halfway through the year. I play volleyball for the school as well as for a club team. I am also involved in many clubs and am on the board a non-profit organization. I am in the Cambridge program at my school, which is why I am in Aice Media Studies. It is one of my favorite classes because I really liked making a commercial and music video. My group for our final task includes, me, Roscoe, Zeke and Elijah. I was with this group for our commercial, but for the music video it was just me and Roscoe. We decided that it turned out better when all four of us worked together so that is what we decided to do.

      I have learned a lot from the last two projects. The commercial taught me about time management and working well with a group. It was hard because my group mates would often procrastinate. The music video went smoothly. We had lots of actors and our storyboard was very good. However the storyline could of been better and the final product was not as good as it could of been. I learned a lot about how to work with technology throughout both of these projects. By the second project I learned to use iMovie and my own technology. The school provided editing system, Pinacle Studios is very hard to work with. The computers at school are very old so they crash a lot and take a long time to turn on. 

      For our final project we have come up with three pitches. A pitch is a Hollywood term for a film idea described in less than 25 words. We came up with about 5 ideas collectively but decided these were the best three. These are our three pitches:

1. Main character wakes up to find out that he is a ghost. He goes on a journey to find out how he died. 

2. Main characters find themselves involved in some dangerous business and go on trying to escape their captures and keep themselves from life in a cell. 

3. A friendly paintball game turns into deadly situation once all of the paintballs become toxic. Players go on a quest to save their teammates.

To ghost or to kidnap

      We have narrowed down our movie idea options from three to two. We decided to not do the deadly paintball game idea. It would be to expensive and could be unsafe. It is also in a location that is far, so filming at a time when everyone is available would be very hard. Reshooting would also be very hard to do because of the paintball park’s location and admission fee. Our other ideas are stronger and more interesting. They are also much easier to film and edit. There are two remaining pitches, the one about a mystery kidnapper and the one about a ghost. It is very hard to decide which one we should use as our final. Both have many pros and cons and our group is not unanimous. 

       For our first pitch, about a kidnapping, we feel like it would have the most interesting plot. But it’s not perfect. The cons of this pitch is that we would have to film at night, making it harder for us to get good lighting or shots. Since it’s also late at night, where we would need to shoot it in downtown Hollywood may be packed. The Pros for this pitch however, is about how much we can make out of it. The costumes are really easy to make and the location is really close to where we live. For the second pitch, about a ghost, it is the easiest pitch for us to do. The pros are that the plot is simple and the part that we are shooting is only in a house. We are not going to film any scenes with someone driving, like one of the other pitches so we won’t need any adult Supervision. On the contrary the story might be a little to bare-bones and might be somewhat boring. Another con is that the story we have at the moment has to much of a short story feel, not like the first 2 minutes of a movie like it should have. 

      Our final decision was tough but we ended up coming to a conclusion that we feel will be the most beneficial towards giving us and that A level grade. With careful consideration, we decided to create the kidnapping pitch. There was something about this pitch that made it stand out from the rest and as a group we can really make this idea into an awesome clip. Now that we’ve decided that this is a definite pitch we can really get to working out the critical parts. Another benefit when choosing this pitch is that we use a truck for effects. This will enhance our clip and make it more unique. The inclusion of the truck makes the pitch far better then the others. All of our previous projects have prepared us so we can do as good as we possibly can on this one. It’s between Cambridge and us now. It’s just a matter of meeting all our deadlines and making the best video we can.